Strategic Website Content
How to write your key pages for maximum engagement and conversion
When a visitor arrives at your website, what do you want them to do? Do you want them to join your mailing list? Or browse your catalogue and make a purchase? Maybe you want visitors to your website to simply enjoy your blog posts and other content. Or maybe, your website is aimed at gaining exposure for your brand.
A good way to approach website design is to realise that there are no "good" or "bad" websites; there are simply those that are effective or ineffective in reaching that stated end goal.
How do you decide what pages go on your website and how it's arranged? Start with the end goal in mind and determine which design elements will best help you reach that end.
This course teaches you how to create the most critical pages on your website that will lead your visitors to take the action that you want them to take.
In Strategic Website Content, you will discover the 4 critical pages your business website needs, the specific components to include on each, how to ensure they give visitors what they need to stay on your site and how to write each one for the highest impact and maximum results.
Introduction to SEO and Keywords
How to Make Sure People Find YOUR Business When They Search Online
Before the internet, there were many ways for people to find your business. The Yellow Pages section of your phone book, television and radio advertising, billboards, and other roadway signs were staples of successfully marketing your business.
Some of those methods still work well for attracting your target market. In the 21st century though, people look for answers to their problems online much more than they do offline. This means you could spend a lot of money with "old school" advertising and marketing mediums, and realise very little of the prospects and customers you are looking for (and who are looking for you).
Today you have to keep internet search engines happy if you want a consistent flow of visitors who are looking for your products and services. Even if you run an offline business, your online marketing efforts, and this includes your website or blog, need to be found by the search engines.
What 2 important factors help search engines find your content and list it in their search results so that people can find your business when they are searching online?
1) Search Engine Optimisation (SEO)
2) Keywords and Keyword Phrases
In the early days of the internet you could simply repeat a keyword over and over, and your web page or piece of content would rank high in search results for that particular word. As search engines evolved, they realised that this type of "keyword stuffing" resulted in poor content. Search engines changed their algorithms, as they do frequently, and SEO has also changed as a result.
In Introduction to SEO and Keywords, you will discover the essentials of search engine optimisation, of which keywords play an important part. Keep internet search engines happy by giving them what they want, and they will return the favour by making you happy with lots of targeted traffic to your web properties.
How to Create Sales Pages That Convert
Turn Visitors into Customers with an Enticing Landing Page
Whatever business you’re running, you need to make sales. If your business is online, you’ll need a sales page to do the selling for you. You want this page to be high-converting so you can reach more people with your product or service and make the sales you want. To do this you must capture and keep your visitor’s attention from the headline right through to the ‘buy now’ button.
What you say on your sales page and how you say it will influence your visitor’s buying decision. It’s not always easy to get the balance right between providing information on your offering and enticing the prospect to buy. You don’t want to be pushy, but you need to convince your potential customer that you have the solution to their problem so they’ll want to buy.
In this workshop, you’ll learn exactly what to do to achieve those sought-after sign ups.
If you’ve never written a sales page before, then you’ll learn the ‘how-to’ details in this course. If you’ve tried selling online before but haven’t had much luck generating sales, you need to use the high-converting strategies covered in this course.
Whatever your experience level, we’ll take you through a step-by-step process of putting your sales copy together, getting the flow right and the visual impact of the page enticing, so that you make the sales you need.
In How to Create Sales Pages That Convert, you’re going to take a fresh look at your product from the perspective of your ideal customer. Then you’re going to plan out the exact content you’ll put on your sales page, based on what’s proven to persuade. You’ll learn how to walk your visitors through a story that leads to them naturally saying ‘yes’ to buying your product.
How to Build an Email List from Scratch
Start Building Your Most Valuable Business Asset Today
One of the most valuable marketing assets almost every profitable business possesses is a targeted email list. This is one of your best resources for nurturing the all-important relationships with potential and current customers and clients. Before you spend excessive amounts of time on trendy marketing tactics, focus on growing your email subscriber list as a priority. Whether you’re launching a new business or looking to grow your current one, a high-quality, relevant email list will help you achieve your goals.
In this workshop, you’ll learn exactly what you need to do to build a targeted email list from scratch. You’ll put automated systems in place to attract potential clients on a consistent basis. You’ll discover the best ways to find your ideal subscribers, as well as how to entice them to provide their email details. And by the time you’ve finished the course, you’ll have a detailed plan to use your growing email list to get your business on track and achieve the results you want.
Follow-Up Emails That Convert
How to Write an Effective Emails Series
“The Money is in the List”. It’s something you hear quite a lot when you talk to marketers, go through training courses, or just read up on marketing strategies. And there’s a good reason for that. Sending emails to a well-targeted list of leads is one of the most profitable tasks you can do in your business.
And for email marketing, your best friend and most essential tool is an autoresponder service. It allows you to collect email addresses (also called building your list) and then send out email messages to that list of people. Even better, you’ll be able to create a series of autoresponder messages that sells for you even while you’re busy with other things in your life or your business.
That’s what this course is all about. We’ll cover what an autoresponder service is, and then get to work creating a series of email messages that builds a relationship with your new subscribers and promotes a product or service of your choosing. This is a very hands-on training course. We start with the theory and basics of autoresponders, and then you’ll get to work implementing what you’ve learned in each module by completing an assignment.
List Building Lead Magnets
Attract New Customers on Autopilot
A lead magnet is a valuable product, solution, or benefit that you give to a prospective customer in exchange for their contact information. You may also hear the words ‘freebie’, ‘opt-in gift’, ‘buzz piece’, ‘lead gen offer’, ‘squeeze page bribe’, or similar terms to describe a lead magnet. Whatever you call it, an effective lead magnet will evoke trust and encourage your audience to exchange their information, usually their name and email address, for the offer.
A properly designed lead magnet can convert any relevant prospects into subscribers, leads, and then eventually into customers. The goal of your lead magnet is to bring people into your sales funnel so that you can convert them to customer status. To accomplish this, your lead magnet needs to be so much more than a freebie. It must be a truly valuable offer that acts as a magnet to pull in your most ideal target customer.
By the time you complete this workshop, you’ll be able to design, create and promote the perfect lead magnet that will attract new clients and customers to your business.
Content Management Bootcamp
Supercharge Your Content Results with a Focused System and Strategy
In today’s digital world, content is king. Your online content is essential to generating awareness of your business. Content can be used to educate and attract leads, build relationships with them, and eventually make sales.
But content creation is a challenge for many businesses. It’s often difficult keeping up with the demand for regular, fresh content. You can’t see how your content is impacting your business, so you’re not sure if you’re achieving the results you want. Often, small business owners aren’t clear enough about the areas of expertise they want to showcase through their content.
If any of these issues sound familiar to you, you’re in the right place. You need to find ways to take the useful information you already have and turn it into powerful content that creates leverage for your brand. You will also find it takes much less time to update or repurpose content, rather than creating it from scratch. But before you can get started, you need to get organised.
In this workshop, you’ll first create a comprehensive inventory of all your existing content, both published and non-published, so you have a database to draw on when you need it. You’ll identify the core areas of expertise you want to focus on with your content, building thought leadership in those areas. You’ll examine time-saving methods to repurpose content to engage visitors so that, at last, your content will be working for you and not against you.
Finally, you’ll plan out the most important areas where you need to create new content and use a process that streamlines your content creation.
Build Your Audience Using Social Media
Simple Social Media Tactics to Grow an Audience of Your Ideal Customers
No matter what your niche is, all businesses today should have a social media presence. Social media enables you to reach a global audience of potential customers. The more people you reach online, the better your chances are to engage them, make sales, and grow your business as a result. But that can only happen if you develop a dynamic social following and give your target audience the content they want.
Many businesses struggle to find and attract their ideal customer. Your aim is to build an audience of people who will benefit from your offers. Social media will help you locate and connect with this audience. Through sharing valuable content, you’ll entice them to become followers and email subscribers.
You’ll then need to engage with your followers and nurture those relationships further, so that they trust you and want to buy from you. This kind of relationship-building doesn’t happen overnight. In order to be successful, you need to follow a strategy of proven social media tactics and take consistent action.
This workshop will help you define exactly who you want in your audience, find those people, attract them into your social following and email list, and engage them to build trust and credibility…. All using proven social media tactics.
The Power of Customer Lifecycle Marketing
The Simple 3-Step Model for Winning More Customers and Keeping Them for Life
As consumers, our buying habits have changed. We want to do our own research on products and services, and we expect a high standard of customer service. In today’s digital age, with so many choices, the customer experience reigns supreme. To take advantage of this trend, Customer Lifecycle Marketing (CLM) focuses on serving the needs of customers wherever they are in their buying journey.
Marketing isn’t just about making the most sales as quickly as possible. You need to show that you’re committed to delivering what your customers need. Every new customer presents an opportunity for a profitable long-term relationship. With Customer Lifecycle Marketing, you can reduce costs (by lowering your acquisition costs) and increase profits (by increasing the lifetime value of each customer). And with this lifecycle approach, wherever a customer finds you in their buying journey, you can provide them with the help they need, turning them into loyal, repeat buyers.
With Customer Lifecycle Marketing, you can see incredible growth in your business. The key is to engage consistently with leads, making them feel like they’re part of a community and understand that you have their best interests in mind. When a customer feels valued and appreciated, they’ll become an advocate for your business and help you acquire new leads through referrals and consumer reviews. Delighting your existing customers into evangelists of your brand is what fuels your Customer Lifecycle Marketing.
In this workshop, you’ll learn how to apply Customer Lifecycle Marketing to your business to grow your overall income by increasing the lifetime value of your customers.