Pathfinder Advantage Ltd Digital Marketing Consultancy
Andrew Wilson is an experienced Digital Marketing Project Manager with a track record of successfully delivering digital marketing campaigns and marketing automation. If you need help with your marketing operations or marketing automation, drop me a message and let's see if we can make your digital marketing operation a well-oiled machine.
How to Make Your Blog Visually Appealing: Creating a Web of Success through Visual Methods If you are a blogger, you know the importance of making your post content appealing to your target audience. You depend on this fact to draw in customers and to keep your engagement level high. But sometimes the text is not enough to excite people about your content. No matter how well-written, witty, or …
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Clarifying Your Offerings for Bigger Profits Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, pick ‘n’ mix sweets, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate …
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There are 3 simple, proven systems that work together to fill your funnel and keep the clients and money coming in, predictably and consistently. Discovery Systems – or how your prospects find you. Ask most freelancers, solopreneurs and self-employed business owners where their clients come from, and they’ll almost always tell you “word of mouth.” That’s great because it skips right over …
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3 Steps to Identify Your IDEAL Client If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of their ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices …
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5 Free Tools to Build a Compelling Online Brand (Even if You’re Design Challenged) If you are rebranding, or just creating your brand, this article is for you! We’ll assume you have identified your ideal client or customer and zeroed in on what you want to be known for. If not, I’ll be telling you about a solution that will help you zero in your market and clarify and refine your message at the …
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How to Do Your Own Online Branding - Understand the Colour Wheel First Online branding is so much more than your colours and your logo but choosing colours to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colours instead of hiring a designer but it’s not exactly simple. Let’s dive into an explanation …
