Welcome to Pathfinder Advantage
Digital Marketing Strategy • Project Management • Team Development
Supporting brands, large and small, that have a positive impact on people’s lives
Pathfinder Advantage guides business owners and marketing professionals, like you, through the complex world of digital marketing so that you can build a profitable online business or marketing operation that delivers real results for you and your customers.
Pathfinder Advantage can:
- Provide or help you develop vision, strategic direction and leadership for the development of your digital marketing landscape
- Drive positive change while directing the workflow of international, multi-channel, marketing campaigns and projects.
- Direct online brand management, digital presence, digital advertising, content creation, social media, and lead generation activity.
Work with Pathfinder Advantage to develop your B2B digital marketing strategy and digital transformation programme
The consulting projects we typically get involved with across a range of sectors including Public Sector, Professional Services, Healthcare, Pharmaceuticals, and Small Business include rapid reviews and recommendations on:
- Digital Marketing Strategy Development
- Online Lead Generation & Customer Acquisition
- Website Development
- Google Analytics Customisation, SEO Audit & Recommendations
- Digital Campaign Planning & Implementation
- Conversion Rate Optimisation
- Marketing Technology Evaluation and Selection
- Digital Marketing Project Planning & Implementation
Discover more today
Digital Marketing Strategy & Optimisation
See what's new on our blog…
Read our latest tips, tricks, and musings below.
5 Easy Ways to Boost Your Sales Right Now
5 Easy Ways to Boost Your Sales Right Now Every business sometimes needs a quick influx of cash. If you’re facing cash flow issues, here are a few simple strategies…
Be a Better You
Unlock Your True PotentialYou are powerful beyond measure, you just need to believe it. Cut out the negative in your life and seek out what inspires you.Every business owner, marketer…
Webinar Repurposing Strategies That Make Sense
Webinar Repurposing Strategies That Make Sense Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay…
Top Tips for Hosting an Engaging Webinar
Top Tips for Hosting an Engaging Webinar It’s true. No one wants to hear you drone on and on. But unless you take steps to keep your viewers engaged during…
Put Your Sales on Autopilot With a Follow-Up Sequence
Put Your Sales on Autopilot With a Follow-Up Sequence The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need…
Put Your Sales on Autopilot With a Follow-Up SequenceRead More
Money Matters: How to Systematize Everything from Invoicing To Tax Preparation
Money Matters: How to Systematize Everything from Invoicing To Tax Preparation Here’s an all-too-common scenario: A seemingly successful freelancer (or service provider) is hard at work growing her business. She’s…
Money Matters: How to Systematize Everything from Invoicing To Tax PreparationRead More
4 Solutions for De-Stressing Your Small Business Starting Right Now
4 Solutions for De-Stressing Your Business Starting Right Now What if you could save an hour a day starting tomorrow? That’s 5 hours per week or more than a half-day…
4 Solutions for De-Stressing Your Small Business Starting Right NowRead More
Your Automated Sales Force
Your Automated Sales Force Ever wish you could hire a team of savvy salespeople to stay in touch with your prospective clients and encourage them to buy? When you put…
3 Social Media Myths Busted
3 Social Media Myths Busted Ah, social media. It’s everybody’s favourite way to interact with others around the world and to market their products and services. Some people reach the…
