Pathfinder Advantage provides a variety of marketing services and consultancy to organisations
- Target Marketing
- Customer Experience Journey
- Streamline Marketing Processes
- Marketing Automation
- Business Growth & Marketing Planning
How to identify your target audience and create your ideal customer profile
No matter what type of business you have, you need a target market. There are people who want and need your services or products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely.
Pathfinder Advantage can help you to identify and research your target audience and create your ideal customer profiles.
The Ideal Customer Experience Journey – How to make it a Reality Every Time
How do you offer truly excellent customer service that turns each buyer into a loyal, lifelong advocate and fan? You do it through maximising the entire customer experience. This doesn’t mean simply customer service, although obviously customer service is part of it; rather, it means the overall experience your customer has with your business, which starts with their first hearing its name.
Pathfinder Advantage can work with you to consider the customer experience through the eyes of your customers and manage this experience to make sure it’s as valuable as possible for your customer. You’ll gain a detailed understanding of the customer experience you offer and legitimate ways you can improve and streamline it.
Supercharge your marketing operations by streamlining your marketing systems and processes
Every business, no matter how large or small, has regular business processes to manage. Even a small business has to have established workflows to get everything done efficiently. This is no different within your marketing operation. Your marketing systems may be made up of multiple processes, each designed to achieve one objective that contributes to achieving your marketing goals.
Pathfinder Advantage will help you create well-designed marketing processes and systems that will simplify and streamline the way that you and your marketing team work together.
How To Automate Your Online Marketing To Grow Your Business Faster
Marketing automation is the use of software and web-based services to execute, manage, and automate marketing tasks and processes. These services take over manual, routine and repetitive tasks so that you don’t have to do them. They are purpose-built to help with specific aspects of marketing.
Pathfinder Advantage can help you look for opportunities where an automation service can take over routine tasks and help you produce better results as well as evaluate and implement potential marketing automation solutions.
Identify Exactly What You Need to Do to Grow Your Business to New Heights
Having a successful business isn’t just about getting more leads and selling more products. Those are important to ensure your business survives, but they won’t necessarily help you achieve all your business goals. To truly grow your business, you need to create a robust marketing plan and stick to it.
Pathfinder Advantage will methodically review all aspects of your current marketing operation and identify what you have going for you and what might be working against you. Once this assessment is complete, we’ll help you take your insights and plot your Business Growth & Marketing Plan that will lay the stepping-stones for your future.