Discover the Advantages of Project Management for Digital Marketing
When you think of project management, many people tend to picture teams in large corporations working on large-scale projects. You may not be aware that many of your marketing processes are actually projects as well. You may not feel the need to understand how project management works, since it's assumed that a typical marketing manager can handle everything themselves.
An important challenge for most marketing departments is to identify correctly what is a "project" and what is "work." If you miss a project and identify it as work, and thus fail to give it the proper planning it needs, the results can be disastrous. You'll end up with a project that is not executed well. It will lack the upfront planning, tracking, and follow-up that it needs.
Furthermore, when you fail to recognise a project for what it is and instead see it as a collection of related tasks, you'll most likely end up incurring higher costs, missing deadlines, and frustrating all of those involved, including team members, customers, and stakeholders.
Proper planning is required even for small projects. An investment in planning upfront can make the entire project much easier to implement and more effective in the results you get. There are many benefits for you, as a marketing professional, in ensuring that the basics of project management and the stages that a project goes through are in place before starting a project.
Following standard project management principles helps you to efficiently manage costs and resources, and to more effectively meet client expectations. The result is a marketing operation that's more manageable and generates more leads, revenue and profit. Project planning keeps you, your business and your clients healthy and happy.
Pathfinder Advantage Offers Comprehensive Digital Marketing Project Services
- Project planning including outlining the scope of the project, drafting a project charter and getting it sanctioned by its sponsors, making careful budget estimations and scheduling.
- Project implementation and execution including communications and governance to ensure consistency, productivity and the quality of deliverables.
- Project closure including a review of the outcomes, results and lesson learned.
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