How to Make Your Blog Visually Appealing: Creating a Web of Success through Visual Methods
If you are a blogger, you know the importance of making your post content appealing to your target audience. You depend on this fact to draw in customers and to keep your engagement level high. But sometimes the text is not enough to excite people about your content. No matter how well-written, witty, or entertaining your content is, you need some visual elements to improve the staying power of your words.
How do you do this? By adding visual content!
Why Using Visuals on Blogs is Important
If you can engage your readers with your content, that’s great! There will always be those readers who continue to return. They are readers, and they understand that what you are offering them is valuable. They read your content because of what they get out of it. But what about those people that you lose because your posts are, let’s say, “rather blah.” Adding visual content such as photos, graphics, infographics, and videos can increase your engagement levels significantly. Also, if you have an infographic on your site, people can share this with their social media contacts without sharing your entire article.
How Visual Elements Help with Branding and Content Marketing
When you are trying to build a brand, visual elements can help with your content marketing by adding an interesting element to your textual information. As mentioned above, an infographic can add that extra perk that may motivate people to stay longer, reducing your bounce rate. Here’s an interesting statistic: “If your post is 1,600 words and only 20% of it gets read, that means visitors are digesting only about 320 words of your content.” (Quick Sprout) (Neil Patel) Patel, known for his ability to move companies to number one in the searches and improve your results, points out that you need something extra to keep visitors on your site. If they are only reading a portion of your content, they are missing out on your main points and your all-important call-to-action. This means you don’t make sales or get the ROI you need.
Using Relevant Images, Photos, and Graphics that Tell a Story
So how do you decide which images or graphics to use? It’s best to start by telling a story. This technique can be illustrated with engaging photos that show action, including compelling moments involving people, animals, or beautiful scenery, or any other theme that resonates with your readers. One way to appeal to the need for people to see visual storytelling is with the use of whiteboard video (discussed in the video section). The best way to get the attention of your loyal readers with your posts is to include images, photos, and graphics that enhance or supplement the written content you are providing. Read the content that you are writing and think about it in visual terms. What type of visual image, picture, or graphic would complement your content? Think regarding the searcher who has found your page. What would you want to see on your site that would interest you?
How to Use Background Images
Background images can be useful in improving the look of your posts. Most solid background colours don’t work well with text so you may need to try out your font colours with your backgrounds to make sure it will be readable. Many online templates offer a way to try out the various themes and looks before publishing them. An alternative is to download background and then edit it to increase the transparency. This makes it much easier to read while still offering a different environment than the traditional white. Using background images to improve the reader experience in your content should be the goal.
Stock Images vs. Your Own Photography
One of the main points that professional content king, Neil Patel recommends is to choose images and backgrounds that help improve the overall visitor journey. Whether your content is a part of your main onsite content or an offsite page, your content will be improved by adding either a stock image from sites such as Pixabay or by using your photography. Pixabay offers free images with creative commons licenses. DepositPhotos or Stockunlimited offers images for a fee, but you can choose from a variety of sizes and formats. There are advantages to doing it both ways. If you utilize the online sites that offer royalty-free images, it is easy to find pictures and graphics that will work well with your content. However, if you are a media producer or someone who wants to show off your photography work or editing, you should take and edit your photos to use for your posts.
The Importance of Video Content
Video content adds another dimension to your blog that text alone cannot do. While photos, graphics, and images can certainly help, nothing captures the attention of your readers like video. In fact, the statistics back up the idea that video, especially animated video, greatly increase the level of engagement and interest in your content. Even among corporate executives, the viewing of videos is greater than that of a blog with text and images only. Animated video is extraordinarily powerful when you use whiteboard videos that you can create yourself or have it produced by a digital media agency such as animatedvideo.com or others. You can find out more about creating your own by using the preformatted character animation software and tools at goanimate.com.
Use of Fonts and Colors
As mentioned before under the “How to Use Background Images” section, you need to use caution when dealing with colours regarding fonts and backgrounds. For example, if you have a yellow background and you use white font, it will barely be readable. In fact, people won’t bother to read it, and they will likely never come back. You don’t want to create a visual nightmare for your page and your visitors by using backgrounds that clash or are hard on the eyes. Instead, concentrate on a dark background with white letters or something that will easily complement your text. One of the keys to success in creating content that people will want to read is to make it visually appealing. If you create further problems by using contrasting text and backgrounds, you will detract from the value of the page rather than adding to it. Planning is essential to find the right combination of fonts, text colours, and backgrounds. The best rule is to “keep it simple.” Don’t use flamboyant colours or off-the-wall hues or fonts. Stick to the basics and use a format that looks attractive and professional without detracting to your theme or content. The design of a page should serve to enhance the content. Your content is the key to getting and keeping your audience. The plan should only be a subtle but ever-present backdrop on which your readers enjoy and take in your content. It is all a part of the customer journey.
Keep in mind the importance of finding the right graphics and avoid repetition in your graphic images. It’s fine to use your logo in various places, but overuse of other graphics can become mundane and ordinary for the reader. Again, think about your post and consider each post a chance to enhance and create excitement for the reader through the selective use of images, photos, video, and graphics. Visual images, videos, and infographics can help to paint the visual picture that it’s hard to do with text alone. This is a practical, real-world example of the fact that “a picture is worth a thousand words.”
Branding Tips for Bloggers
When you are working on your content, you should always think of your brand as the ultimate goal of your efforts. Branding is about more than just great content. It is about having great content everywhere. Putting up a website is not branding. It is important, but it merely serves as one of the elements that you will use to brand yourself on the web. Social media pages, podcasts, videos, and many other digital assets should work together in unison to form your readers’ opinion of your brand. One way to help your posts reach more places is to make sure to paste your links to your posts on all of your social media channels each time you make a new post. Distribute them in your email lists as well as any newsletters you distribute, as well. Create videos or podcasts to include more three-dimensional media that will attract the attention of people looking for content on the podcast or video platforms, too. You can often draw traffic from these media platform sources that you will not usually get by having a site all on its own. This can increase your organic traffic and help you reach more people.
Adding Video Descriptions and Cross-Links
You need to add captivating video descriptions and links to your YouTube videos to maximize your potential for site traffic. This can be done by placing metatags and carefully-chosen keywords within your video description space to improve your natural SEO results. Google owns YouTube so any keywords and SEO assets that you add to your YouTube channel or videos will get picked up by Google, the most important search engine you need to rank in to get your site noticed. Branding also involves having a great logo that helps with the level of visual appeal of your website properties. You can use your logo anywhere you talk about your brand including both online and offline channels. Only by saturating your online market for your niche area with your logo and other visual elements intact will you reach the level of noticeability that you need to get to the next level. Branding is not advertising. Advertising involves telling people about a product or service. The goal of advertising is to sell. The purpose of branding is to get customers who will continue to come back, time and time again. Follow these quick tips to improve your branding:
- Link from your written content to your landing page, YouTube channel, and social media.
- Find influencers who will promote your work.
- Link out to sites with related (but not competing) content.
- Put your logo everywhere!
- Work on improving your visual content on your site but keep it neat.
If you follow the above branding tips and ideas, you should see a difference in your site traffic and integrate your digital assets together to form your web of success.
DepositPhotos – https://pathfinderadvantage.net/DepositPhotos
StockUnlimited – https://pathfinderadvantage.net/Stock-Unlimited