Pathfinder Advantage Ltd Digital Marketing Consultancy
Webinar Repurposing Strategies That Make Sense Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did. Add the Replay to Your Autoresponders Evergreen webinar topics are always welcome additions to your autoresponders. They give your loyal readers …
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Top Tips for Hosting an Engaging Webinar It’s true. No one wants to hear you drone on and on. But unless you take steps to keep your viewers engaged during your webinar, that’s exactly what you risk happening. Top presenters have learned several tricks for keeping their viewers interested (and listening) even if the webinar seems to go on longer than they anticipated. Hold Your …
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Put Your Sales on Autopilot With a Follow-Up Sequence The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers. Let’s take a look at a typical follow-up sequence for a free …
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Money Matters: How to Systematize Everything from Invoicing To Tax Preparation Here’s an all-too-common scenario: A seemingly successful freelancer (or service provider) is hard at work growing her business. She’s working lots of hours, and her hourly rate is respectable. But her cash flow is dismal. Why? Because she’s working so hard that finding the time to actually take control of her …
4 Solutions for De-Stressing Your Business Starting Right Now What if you could save an hour a day starting tomorrow? That’s 5 hours per week or more than a half-day off. Imagine closing up shop at 11 am every Friday without worrying about all the stuff that didn’t get done. You can do that when you put these 4 solutions in place, and you can do it right now. Proper project …
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Your Automated Sales Force Ever wish you could hire a team of savvy salespeople to stay in touch with your prospective clients and encourage them to buy? When you put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll do …
