Hi! I'm Andrew Wilson

Founder of Pathfinder Advantage and we aim to help solopreneurs simplify, streamline and scale their businesses...with ease!


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Would it shock you to know how many solopreneurs, freelancers and small business owners are struggling?

Not because they're not making enough money, but rather because they're overwhelmed and overworked. They have so much to do, they often don't even know where to begin.

Sound familiar?

Then you’re in the right place.

Hi, I’m Andrew Wilson, the founder of Pathfinder Advantage and welcome to my website!

I’m here because I’m passionate about helping solopreneurs, like you, set up and streamline their business systems so that they can not only bring back the fun, but reach those elusive income goals they started out with in the first place.

From making social media marketing a breeze to soulful selling online (and everything in between), I’m obsessed with helping online entrepreneurs streamline and scale their businesses so that they can have the lifestyle they deserve.

Here’s what I know:

It’s a sad fact that a huge proportion of online entrepreneurs burn out and quit trying to build their business right as they are just about to achieve success.

Another huge proportion fail in a different way: They make a little money—perhaps even enough to live on, but not enough for luxuries or investment in their personal life, and not enough to finance business expansion and growth.

The result?

You stay stuck in your comfort zone, having unwittingly set yourself up so that you can’t step out of it. What these two common scenarios cause, eventually, is burn-out.

And “burnout” is just another word for “disillusionment”.

I’ve been there.

I started my business with high hopes, convinced that it was going to be wonderful to work for myself. It was going to be so simple: Just a few high-value clients neatly fitting into time slots that worked for me…

But I soon discovered that working online with a few clients is the least stressful part. I also had to manage them, track them, attract new ones to replace lost clients…

I struggled for years running my small business with the mistaken belief I needed to figure everything out and do everything myself. And if you work online, you quickly find that you need to learn and perform a billion online tasks too…

So, I’d take expensive and time-consuming training courses where I’d learn a ton of stuff but not have the time to implement any of it…

I’d quickly fall back into what I was doing before. Then this happens:

  • Emails start piling up in your inbox
  • Important tasks, like replying to customers, aren't getting done
  • You spend your valuable time on tasks that don’t seem to produce results
  • You don’t feel that you are making enough income to compensate for the stress

If this sounds familiar to you, you’re not alone. Many solopreneurs—maybe even more than will admit it—are working more hours than they want to. 


But here’s the thing…

Feeling Trapped is Normal…Staying There Is Not

It’s true. Anyone who’s been in business for more than a minute or two will face those feelings of overwhelm and self-doubt.

  • You’re convinced you’re “not as good as” those “other” business owners who do manage it all
  • You’re ready to chuck it all and go back to the “day job”—just to get some rest!
  • Your family and friends are frustrated (even furious??) at your lack of time for them

And still, you’re not getting the things done that you know you must do if you want your business to grow.

But unless you get the groundwork done, you’ll continue to work 60+ hours every week…

And the groundwork is where most small business owners fail.

Because you’re working so hard just trying to keep up with the day-to-day business demands, you simply don’t have the time or energy to create the foundation that will allow you to have more free time.

It’s a vicious downward spiral that can be difficult to escape…

 is it working?

It’s Impossible to Plan for The Future When You’re Struggling in The Present

Here’s why…

By the time you finish your workday—and if we’re honest, you’re never finished.

There are still many things on your to-do list – and most of those require hours of learning new skills, strategies, and software…

But when you finally close your office door at the end of the day, you’re far too exhausted both mentally and physically to even consider clearing the ground to start building your foundation.

You know you need to:

  • Automate repetitive tasks so you can get things done at the click of a button (but who has time to research and find the right tools?)
  • Document business tasks so others can take over when needed (but how and when will you do that when you’re struggling to keep your head above water?)
  • Delegate the tasks you hate to make room for more work you love (but where will you find the right people and how will they know what to do?)

When you look at it that way, it’s easy to see why many of us are stuck in this stressful space where money is always tight, and the days are endless.

The problem is not because of a lack of expertise, knowledge, or skills – it is down to a lack of systems and processesBut with the right tools in hand, and a step-by-step plan to follow...


A Simplified, Streamlined Business With Less Stress & More Profits.


and here’s where we come in...

Born out of our passion for supporting businesses that have a positive impact on people’s lives, we call ourselves Pathfinders because we are all about helping you find the way forward.

We believe the key to creating and sustaining a profitable business online is knowing which steps to take when.

And as a busy solopreneur, you don’t have time to work out how it all fits together and solve the myriad of problems all by yourself.

We’re here to help you find your way forward – with our range of innovative toolkits, templates, and done-for-you resources.

So that you can reach your business and lifestyle goals – with a lot less stress.

The Solopreneur's 

$100k Business



Download the FREE playbook and learn how to systematize and streamline your business so you can work less hours, make more money and grow your business…with Ease!

About Andrew

Hi, I’m Andrew Wilson, founder of Pathfinder Advantage.

I’ve had an interesting and varied career which started off with a decade in B2B marketing before I gave it all up to follow my passion for health and nutrition. 

Since then I’ve run multiple small businesses including a private nutrition practice and a marketing coaching and training business. 

I've experienced many of the frustrations facing small business owners trying to make a success of marketing themselves online. 

And I now focus on supporting solo entrepreneurs get their businesses off the ground so that they can have a positive impact on people's lives and earn the income they deserve.

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what our clients are saying

I would highly recommend Andrew for his superb digital and marketing expertise. His marketing training is clear and informative. I am thrilled with my web site, it really reflects who I am and what my market is. I know that I will attract more business. 

Ruth James 

Sports Nutritionist, Oxford UK

He has massively improved the website and ultimately increased the number of leads we generate. Above all Andrew has been a great mentor and pleasure to work with. I would highly recommend.

Adam Lloyd

Personal Trainer & Coach

I would highly recommend Andrew's marketing programme. I now have a website that is attracting new clients to my business. Working with Andrew has enabled me to become more confident in marketing my business.

Mairi Huntly

Freelance Dietitian