By Andrew Wilson
Start by deciding how often and when you will publish. A very general guideline is to publish a post weekly. If you can keep up the schedule, you can choose to publish bi-weekly as well. Once you start publishing regularly, review your metrics to see what posting schedule works best, but for now, choose something that works for you.
If you already have an idea list, assign a specific date to each. This is a provisional schedule and you can switch posts to different dates if you feel the urge to. For now, it’s good to just have a schedule you can work with.
Identify the steps that are necessary for a single piece of content. You may be able to sit down and dash off excellent blog posts on the day they’re to be published. On the other hand, you may decide to write all of your posts at once in one busy afternoon to make posting easier.
Examples of steps might be:
You may find that it’s best to plan and outline one day, write the next, and edit and post on the third day. Decide what works best for you and if you’re not sure, decide on something and then see how it goes. You can adjust your steps later.
Finally, assign a specific date or time to each step. Work backwards from the publishing day and put each step on your calendar.
For example, if you have just the three steps of planning, writing, and editing, your publishing schedule might look something like this:
With each step entered consistently on your calendar, you’ll have a good blogging schedule where you never feel rushed and there’s plenty of time to give each step the attention it deserves, and publish on schedule.
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