When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
You are not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you are creating content with the ultimate goal of selling something, that is by definition copywriting.
Here’s your chance to have some fun while blowing your own horn. It is important to know that the about page is often the most visited page on a website, so it is a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.
All blog posts have a job to do. Maybe they are meant to lead your reader to a sales page. Perhaps you are asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Alternatively, maybe it is just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it is copywriting that entices your reader to take that next action.
What makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It is where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.
Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. However, for freelancers, consultants, coaches, trainers, Facebook is much more than that. Facebook is a place to connect with potential clients, and that means that when you are sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.
Two hundred and eighty characters are precious little space for creating compelling content, yet that is precisely what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.
Whether you are sending an email about a new product or service or just letting readers know you have published a new blog article, your email qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.
The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you are writing copy, and the more comfortable with the idea of it, the better (and more natural) you will become.