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Pathfinder Advantage - Online Client Attraction for Wellness Leaders

Discover the 'Pathfinder Advantage'

Born out of our passion for supporting businesses that have a positive impact on people’s lives, we call ourselves Pathfinders because we are all about helping you find the way forward.

why work with us?

We believe the key to creating and sustaining a profitable business online is knowing which digital steps to take to achieve your long-term goals.

Strategy Development

We can provide an assessment of your current digital marketing capability and priorities for improvements across the key areas of digital marketing strategy: Planning, reach, engagement and conversion.

Project Management

We offer comprehensive digital marketing project management services, from full planning to implementation and execution including communications and governance to ensure consistency, productivity and the quality of deliverables.

Interim Management

Pathfinder Advantage enables you to quickly harness the digital marketing skills of a highly experienced person to fulfil the needs of your marketing operation. Through our interim management services, you can access the talent and expertise for your vital digital marketing programmes.

about us

We use our experience to create yours

Our company name says it all: Pathfinder Advantage - meaning we show others the way to creating a favourable position. Here’s the thing - digital marketing is very complicated. We know running a business or busy marketing department is not always plain sailing.

And as a busy business owner or marketing professional, you don’t have time to work out how it all fits together and solve the myriad of problems all by yourself. But when you innovate with a flexible and positive approach, the way forward becomes obvious.

Indeed, we are innovative and flexible and we’re here to help you find your way forward. So that you can reach your online audience and then turn them into paying customers – with a lot less stress.

Our services guide business owners and marketing professionals, like you, through the complex world of digital marketing so that you can design and build a profitable online business or marketing operation that delivers real results for you and your customers.


Discover how we make a difference with your company

“I don't promise a magic wand, what I am offering you is tried and tested methods and tools that have worked for my clients and in my business. I’ll share the very best digital marketing techniques and online business strategies to make this process as quick, easy and painless as possible for you.”

Andrew Wilson, Pathfinder Advantage


Check what our clients say about us


"focused on achieving your vision"

Andrew works collaboratively, is client centred and focused on achieving your vision of a successful outcome. He is a consummate professional and always a pleasure to work with.

Nicole Rothband - Freelance Dietitian

"Successfully delivered the project"

"We knew this was a massive project, so Andrew’s expertise in digital marketing and website design together with his experience in project management were crucial. Andrew successfully delivered the project on brief, on budget and on time."

Fiona Kilker - Marketing Director

"increased the number of leads we generate"

He has massively improved the website and ultimately increased the number of leads we generate. Above all Andrew has been a great mentor and pleasure to work with. I would highly recommend.

Rachel Pearce - International Marketing Associate, Elga Lab Water

"I now have a business with potential"

As a new Nutritional Therapist, I was so glad to work with someone who had the experience of how to get clients. His advice was clear and simple and he always understood my needs. With his help I now have a business with potential and a realistic exit plan from the day job.

"It has made marketing so much easier"

Andrew’s strategy session was a total revelation to me - I'd been writing my marketing using the wrong words. Andrew helped me get really clear on who my ideal clients were and helped me gain incredible insights into what they search for online. I’m now able to use the words my potential clients actually use. It has made marketing so much easier. Definitely worth the time and effort invested.

Gitte Lassen - Life Coach

"I now have a website that is attracting new clients"

I would highly recommend Andrew's marketing programme. I now have a website that is attracting new clients to my business. Working with Andrew has enabled me to become more confident in marketing my business.

Mairi Huntly - The Cambridge Dietitian

"I know that I will attract more business."

I would highly recommend Andrew for his superb digital and marketing expertise. His marketing training is clear and informative. I am thrilled with my web site, it really reflects who I am and what my market is. I know that I will attract more business.

"sound and no-nonsense marketing advice"

Sound and no-nonsense marketing advice, which was highly relevant to my business development challenge. His background as a healthcare professional and a marketer gives him a unique insight into the challenges that healthcare professionals face when wishing to expand their business.

Dr Evgenia Galinskaya - M.D. Life Sciences Executive Search

"Inspirational after years of trying to do all the marketing myself"

I went to a talk that Andrew gave and found it inspirational after years of trying to do all the marketing myself. He gave us practical tools to use. I have signed up to work with Andrew for the next 12 months which is very exciting for me.

Ruth Kander - Consultant Dietitian, Your Diet Matters

"improve the quality of their digital marketing"

I would definitely recommend him for any companies wanting to improve the quality of their digital marketing and become more successful in their business online.

Hari Boya - .Net Developer, Aston University

We’d love to talk about what matters to you.